Santander

Santander Bank launched a brand new family office division that sought to match mid-market companies with family offices for financing and business partnerships.

The execution aims to deliver an easy-to-read, simple story that takes advantage of the bank's strong existing relationships with mid-market companies. In particular, we highlighted the advantages of family office partnerships over traditional private equity and venture capital strategies.

For this brochure, I received one of the best compliments a copywriter can get. A colleague read it and said, "When this is done, can I get a copy for my son? This would be perfect for his business." I'll take that over an award any day of the week.