CASE STUDY
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B2C Auto — Video, Print
Vespa (Spec)
Creating fun, engaging TV and print with limited resources.
30-sec TV spot
As a student of the Italian language, I decided to focus my first spec video piece on the adorable Vespa Primavera. This spot is selling a lifestyle. The lifestyle of Southern Italy — of beaches, sunshine, and enjoyment of the simpler things. Vita, stile italiano: Life, Italian style.
Copywriter and Video Producer: Justin Barnard
Video Editing Technology: Apple iMovie
I also created a few print ad concepts using the same assets and copy.
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