MojoTech

Complete brand pivot in under 2 months

PROBLEM

MojoTech is an established software engineering firm based in Providence, RI. For 18 years, they have provided clients like Underarmour with tailored, bespoke software solutions. In the Age of AI, clients are seeking faster, lower-cost engagements with a heavy focus on AI implementation. MojoTech needed to complete a brand and messaging pivot to serve this new market environment.

SOLUTION

I used Claude Sonnet 5 to assist the research and discovery process of hundreds of pages of documentation and move into the drafting stage at a greatly accelerated pace. Working in parallel with the design team in Slack and Figma, we rapidly developed a cohesive, fresh website that hammers home the new messaging tailored to what the market is demanding.

RESULTS

In just 2 months working only 15 hours per week, I was able to deliver:

• A rebranded website messaging and positioning framework

• 10 core website pages

• GTM slide deck for new AI service offerings

• Full MojoTech copywriting system (voice, tone, pillar messages, copy do’s and don’ts, and brand archetype)