Annexus

Bringing agency creativity in-house

PROBLEM

Annexus is a financial service product design and distribution company in the life insurance space. Inside the industry, they’re known as innovators at the bleeding edge. But the firm’s external brand positioning steers into traditional financial marketing.

SOLUTION

Using my agency experience and working with our Art Director, Kristy Roehrs, we concocted a fresh new look and writing style better aligned with the company’s reputation for fearless innovation.

RESULTS

N/A - This was a creative exercise to come up with new positioning ideas. The project was not intended to result in a live rebrand. That being said, the executions were on-par with the creative that Annexus has received from Big Agencies.